LONDON, U.K. — Multimedia news provider Reuters today announced the launch of a new service designed specifically for the audio and voice news sector.
Launched as two products — Reuters Audio and Reuters Ready Audio — the dedicated service gives customers access to a global collection of rights-cleared, real-time and archive audio clips, as well as ready-to-publish audio stories, says the news release.
With almost half a million archive clips dating back to the early 1900s available, Reuters Audio provides customers with access to more than a century’s worth of news coverage to add depth and dimension to their audio production.
Reuters Ready Audio provides customers with a curated daily package of global news stories, voiced by Reuters journalists around the world in a ready-to-publish offering and both products are available from today via a new user experience on the Reuters Connect digital content platform.
The new service comes as the audio market continues to grow, with consumers listening more than ever and driving up demand for high-quality audio content, says the release.
According to 2019 research from the Reuters Institute for the Study of Journalism at Oxford University, cited in the news release:
- Almost 20% of the most popular podcasts were categorised as news.
- There has been a 32% rise in the number of news podcasts in 2019.
- 54% of U.S. and 41% of U.K. adults 18-24 listened to a podcast monthly and 62% use their smart speakers for news.
“As demand for audio content continues to grow, podcasters, radio producers and platforms need an easy-to-access destination for high-quality material. With this new audio experience and a Reuters archive that goes back over a century, producers and publishers can now get instant access to hundreds of thousands of clips, whether they are looking for historic moments or the latest breaking news of the day,” said Nick Cohen, global head of product, core news services, in the release.
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