Researcher says CBC is adopting the wrong strategy based on faulty data

By Denis Carmel GATINEAU – The CRTC’s CBC licence renewal hearing will be held in May and the deadline for interventions was on February 20th. In perusing the various submissions and their attached commentaries, we felt a serious sense of déjà vu, since most comments fell into the very-much-expected category. However, one intervention, by Canadian Media Research Inc. (CMRI) tweaked our curiosity because it very much runs contrary to conventional wisdom. CMRI is headed by Barry Kiefl, who was the CBC’s director of research from 1970-2000. His submission’s thesis is the shift towards digital is overrated, prompted by faulty measurements...