Report offers new framework for valuing media content
GENEVA — As the growth in media companies’ spending on content continues to far outstrip growth in those same companies’ revenues, it’s time to consider a new way to think about the value of media, says the World Economic Forum (WEF) and Accenture in a new report published last week. According to the WEF, in a post on its website September 4, the worldwide value of new media content could quite easily run into the hundreds of billions of dollars every year. For context, traditional Canadian TV companies spent C$4.2 billion on content, according to the latest CRTC figures, or...
