TORONTO – Veteran business journalist Craig Leddy and technology writer Leslie Ellis have been confirmed as the instructors for CTAM Canada’s next day-long course called ‘How Cable Goes to Market’.
Scheduled for October 18 at Rogers Cable at 333 Bloor Street East in downtown Toronto, the course is open to and applicable to cable and programming marketing professionals. It will provide participants with a better understanding of:
– The latest cable technologies and new products;
– Complex technologies and terms in a non-technical language;
– Emerging technologies’ effect on cable business and marketing;
– The opportunities and challenges of deploying new products;
– Requirements to meet increasing competitive pressures;
– Uniting new capabilities and marketing into compelling customer offerings; and
– Future trends that will re-shape the industry.
The class size is limited to 25 participants and the application deadline is October 4, 2011. The course runs from 8:30 am through 4:30 pm, and the fee is $325 per attendee which includes HST, course material and lunch.
For more information or to register, contact John Piercy at John.Piercy@sjrb.ca or (403) 930-9611.
