TORONTO – The wireless industry’s Recycle My Cell initiative has been named the official, national sponsor of Waste Reduction Week 2010.
Waste Reduction Week (WRW) is scheduled for October 18 – 24. Developed in 2001 by a coalition of 13 recycling councils and sister organizations from across Canada, the program’s goal is to inform Canadians about the environmental and social ramifications of wasteful practices. WRW uses its “take action” messaging to provide Canadians with information and ideas to reduce waste in all facets of daily living, creating solutions to the many environmental challenges we face.
“Recycle My Cell is extremely proud to partner with this year’s Waste Reduction Week,” said CWTA president and CEO, Bernard Lord, in a statement. “Combining the strengths of these two national initiatives will definitely help inspire Canadians to reduce their ecological footprint.”
