RDS viewers click on long form SB ads

MONTREAL - Interactive Budweiser Super Bowl commercials that aired on Le Réseau des Sports (RDS) – enabled with etc.tv’s hyper-linking solution - set new interactive TV advertising records, according to the Montreal ad agency. The broadcast marked the first time in history that network commercial avails in the Super Bowl were enabled with interactive functionality permitting viewers to hyperlink directly from traditional 30-second ads on RDS to long form video content, on demand. Budweiser’s ads in Sunday’s telecast empowered viewers to link directly from network commercial avails directly to a three-minute mini-documentary featuring Budweiser’s U.S. commercials. “Our data reports levels...