RDS to hyperlink Super Bowl ads

MONTREAL – Viewers of Le Reseau des Sports’ (RDS) coverage of Super Bowl XLIII will be able to click through from commercials to long form video content on demand.Both the SD and the HD feeds of the French language telecast will be enabled with hyperlinking functionality provided by etc.tv, the companies announced. The television advertising management system uses the on demand infrastructures of digital television providers to enable viewers to hyperlink from network TV commercials to long form TV ads by a single click of their digital TV remote. Viewers can then opt in to watch the long form content...