RDS offers hockey fans a chance to win $1 million

MONTREAL - RDS and furniture retailer Léon have launched Les séries du million Léon, a contest being run in conjunction with the NHL playoffs.Starting today, fans are invited to predict the winner of each NHL postseason game. A participant who manages to get them all right from the first to the last game will receive $1 million: almost as exciting and challenging as winning the Stanley Cup itself!“We began our collaboration with Léon last year, and since then, we’ve developed several campaigns aimed at effectively targeting their male customers. Whether it’s on-air promotion during our flagship show L’Antichambre or, more...