RDS looks to score with revamped sports portal

MONTRÉAL - Québec’s top ranked sports website, RDS.ca, with nearly one million unique visitors monthly, has been completely redesigned to maximize both the user experience and appeal to advertisers. The website relaunch is a joint collaborative effort involving the digital, marketing and art direction departments of RDS, Bell's web experience team as well as technology platform supplier Atex. RDS says the new sports portal’s redesign is consistent with other corporate initiatives undertaken over the last few months (RDS2, RDS INFO, renewed technologies, HD, new studios and sets.) “Launching the new RDS.ca is another major step in our strategic development and...