MONTREAL – Patrick Jutras, vice-president, sales and marketing of RDS, announced the appointment of Isabelle Rochefort Aucoin to the position of director of sales, English Canada and the U.S. for the Bell Media-owned French language sports network.
This newly created position was established to answer a growing need within these markets, while providing optimal customer service to our advertisers, says the company.
Based in Toronto, Rochefort Aucoin will be working closely with the TSN Sales Team, which is already representing RDS’s interests with partners located outside of Québec. Her mandate will include the reinforcement and further personalization of RDS’s presence within the Canadian media industry.
Rochefort Aucoin previously worked as senior account manager for RDS from 2005 to 2009. She then headed to Toronto, where she has since held a similar role for TSN.
“Thanks to her broad insight into the English-language market along with RDS’s corporate culture and its overall offering, Isabelle is the perfect fit for this strategic position” says Jutras in the announcement. “This appointment illustrates RDS’s unwavering commitment to the Canadian and US markets, as well as a guarantee of quality for our current and future partners.”
Rochefort Aucoin’s appointment will be effective on Thursday, May 2.
