RDI can air 50% more advertising per hour

GATINEAU – The CRTC today announced it’s allowing RDI to increase its hourly advertising by up to 50%, amending its licence from a former maximum of eight minutes per hour, to a new maximum of 12 minutes. The CBC applied for the RDI change, saying it would give the French-language information channel the same maximum as its English-language Newsworld service. The CBC also pointed out that most specialty channels can air up to 12 minutes of ads in each clock hour. The proposal was opposed by private broadcasters, including TVA, Astral, Cogeco Radio-Télévision, and Corus, who were upset that the...