Rant and rave on Much, MusiquePlus

TORONTO – Kids are already getting cranky about going back to school in a couple of weeks, and to capitalize on the emotion level, MuchMusic, MusiquePlus, Genesis Media and Hilroy (the school supply folks) have gotten together for a multiplatform contest marketing campaign. The companies want Hilroy Rant and Rave contest entrants to video themselves spilling on everything from back-to-school blues to sensational summer vacations – and then send in their rants and raves to www.muchmusic.com and www.musiqueplus.com Online voting decides who wins the grand prize, which is a trip for three to any concert in North America along with...