RadioGauge results released for six major Canadian advertisers

TORONTO - Canadian results from RadioGauge, a UK pioneered radio measurement and effectiveness study, have provided six major Canadian advertisers with valuable feedback on individual campaigns conducted in the fall of 2011 and spring of 2012. In conjunction with Canadian Broadcast Sales (CBS), the company conducted two research waves for major Canadian brands in the petroleum, banking, full service restaurant, appliance, furniture and gaming sectors. The next wave is to be conducted in November with three additional advertisers. RadioGauge was initially launched in 2008 as a way of combating the lack of accountability that advertisers had for their radio campaigns....