Radio still in tune with Canadians, says study

TORONTO - Radio reaches 90% of Canadian adults over 18 years of age every week, and 56% of them listen to the radio seven days a week, particularly business executives, parents and affluent Canadians, says the Research Foundation Study from the Radio Marketing Bureau. The annual report is based on a telephone survey of 1,012 English Canadians representative of the national population considering age and regional distribution, and was conducted in October, 2008. “Radio plays an integral part in everyday life; it accompanies every activity, from driving and working to surfing online. No other single media can match radio for...