RADIO: Old media continues to grow

TORONTO – Radio ad time sales is shooting upwards, reports Canadian Broadcast Sales. National radio sales climbed 9.5% in the first quarter of fiscal 2008, ended November 30th (the broadcast year is from September 1 to August 31, of course) and are on track to post strong annual growth of 8.7%, said CBS in a release this morning. “We’re showing strength across the board with resultant pressure on inventory which leads to minimum unit rates,” said Patrick Grierson, president of CBS. “Saskatchewan was up 45%, Manitoba 36%, Alberta 9% while Atlantic Canada was 8% ahead of last year. Ontario was...