Radio listening on upswing: Foundation Research survey

TORONTO – Canadians increased their daily radio listening in 2007 by 5% to 2.3 hours per day according to a national study of 1,028 consumers conducted by Foundation Research for the Radio Marketing Bureau. The survey also found: - Radio accounts for one-third of the media time of Canadians - Higher income adults and working women spent more time with radio on a daily basis than any other medium - 42% of adults listen to the radio while online, either directly or through streaming. - 80% of Canadians on average listen to the radio while driving to and from a...