Radio / Television News

Radio Connect marketing bureau headed by Sarah Garvie

OTTAWA - The Canadian Association of Broadcasters (CAB) has officially unveiled its new radio marketing and advocacy bureau known as Radio Connect.Radio Connect will demonstrate the many advantages of radio, from the medium’s ROI to clients looking to meet business goals, to its unique ability to provide engaging, relevant, and locally-focused entertainment to listeners from coast to coast, reads Thursday’s news release.Sarah Garvie was named executive director of Radio Connect and Paul Ski as special advisor to the executive director.Garvie has an extensive background in radio planning, selling and buying, and is committed to showcasing Canadian radio’s strengths, continues the...