OTTAWA – The Canadian Association of Broadcasters (CAB) has officially unveiled its new radio marketing and advocacy bureau known as Radio Connect.
Radio Connect will demonstrate the many advantages of radio, from the medium’s ROI to clients looking to meet business goals, to its unique ability to provide engaging, relevant, and locally-focused entertainment to listeners from coast to coast, reads Thursday’s news release.
Sarah Garvie was named executive director of Radio Connect and Paul Ski as special advisor to the executive director.
Garvie has an extensive background in radio planning, selling and buying, and is committed to showcasing Canadian radio’s strengths, continues the release. She began her career in radio sales as an account manager for GCap in London, England representing Capital Radio, Classic FM, and XFM, and then transitioned to the agency side becoming the head of radio for ZenithOptimedia.
Ski, a Canadian Broadcasting Hall of Fame member, has been the president and CEO of radio at both CHUM Limited and Rogers Media. He has over 30 years of radio experience and involvement with industry associations such as CAB, BBM (Numeris), and the Radio Marketing Bureau.
