Radio and TV reach high among Canadian newcomers, says new study

TORONTO — While newcomers to Canada spend more time on computers and mobile devices than traditional forms of media, the weekly reach levels of TV and radio are still high among new Canadians, according to the second research release from Solutions Research Group’s (SRG) Newcomers to Canada 2021 study. The new research released this week finds new Canadians were less likely to consume TV or radio in terms of hours, compared to Internet and mobile media consumption. However, when asked about their viewing and listening habits over the past week, newcomers’ responses indicated the reach level of TV and radio...