Radio and Internet works well together, says RMB report

TORONTO – Recent research finds that combining radio and the Internet may just give advertisers the best bang for their buck. The 2009 Foundation Research by the Radio Marketing Bureau (RMB) found that of the major media, radio and the Internet have the highest percentage of adults reporting that their time spent is either equal or greater than last year. Put the two together, the report continues, and advertisers can have “a powerful combination in today’s marketplace”. The research found that that 83% of adults surveyed reported their time with either media increased or remained the same in 2008; compared to TV...