Radio ads pay back five-fold, says Bell Media Radio study

TORONTO - For every dollar invested in radio, advertisers saw an average return on investment (ROI) of $5.42, according to a study by Bell Media Radio.The findings of the study, which are based on a 10-year aggregate of marketing communications results, were produced in partnership with Canadian marketing firm Custometrics. The research provides homegrown data that complements international efforts supporting advertising agencies and media-buying clients around the world, and coincides with the launch of Bell Media’s ‘Radio ROI Delivers’ awareness campaign that offers quick-click access to advertisers looking for more detailed ROI information on their potential radio investments.“We are excited...