Radio ad sales grow 7% in July

TORONTO - The release of July TRAM statistics shows an increase of 7% year-over-year for radio sales across Canada’s 12 largest markets reports Genuity Capital Markets.Seasonally speaking, radio ad sales during the months of July and August are typically less relevant than other months. The months of July (7% of total LTM) and August (6.6% of total LTM) weigh far less in the balance than those during the September to December period.Nonetheless a 7% YoY radio ad sales growth in July, amidst a softening economic landscape for many regions, warrants mention. Last year, July was a weak month for radio...