Radio & Television

Radio ad sales could follow conventional TV’s downward trend: O’Farrell

MONTREAL – Without an updated, more flexible regulatory regime, a drop in ad sales among private conventional radio stations will mirror that of conventional television, Canadian Association of Broadcasters president and CEO Glenn O'Farrell said in a speech today. As specialty TV services gained in acceptance and popularity, their ad sales grew dramatically (and are still growing), costing traditional over-the-air broadcasters any kind of growth and for some, ad sales fell dramatically. While conventional TV broadcasters draw a larger audience, specialty services have much more targeted demographics, which ad buyers are often more eager to reach. O'Farrell told the Canadian...