TORONTO, DUBLIN and LOS ANGELES – Canadian media company QYou Media is readying a new daily show of curated esports content that will air on Super Channel’s GINX Esports TV Canada.
The show, Heads Up Daily (HUD), will launch in early 2018 and feature hosts and a changing lineup of guests – from esports professionals to game developers to popular streamers on YouTube and Twitch – for tournament recaps, esports top plays, hot topics in the world of gaming, and upcoming event previews.
Produced in Canada in partnership with ECG Productions, QYou said that its esports format will be licensed globally through its expanding broadcast and mobile distribution partnerships.
“This is our first step into the hottest area in sports and television today, which is generating huge levels of engagement from the millennial and Gen Z audience that we know best”, said QYou CEO and co-founder Curt Marvis, in the news release. “We are very excited to partner with Super Channel and ECG Productions to launch this flagship esports format and plan to leverage our global distribution relationships to support the program sales and produce what we hope will become a global series for QYOU. We anticipate the positive impact on 2018 revenues from Head’s Up Daily global distribution to be substantial.”
“As the home of the best esports entertainment in Canada, we are excited to be the first partner to carry QYOU’s Heads Up Daily format,” added Super Channel president and CEO Don McDonald. “Esports has seen huge momentum in the last couple of years, now reaching mass audiences the world over, and Canada is a leading market for monetizing this new entertainment medium. We are always on the lookout for new types of esports content to keep our gamer audiences engaged, so it’s a natural fit to bring QYOU’s show to our programming line-up and to capitalize on QYOU’s expertise with digital-first content and millennial viewers.”
