TORONTO, DUBLIN and LOS ANGELES – Canadian media company QYou Media has partnered with an unnamed major global distributor to license its esports format Heads Up Daily (HUD) in 13 countries across Eastern Europe as it looks to capitalize on the popularity of the esports genre.
The HUD format is already available in Canada on Super Channel's GINX Esports TV Canada daily. Each episode includes a variety of guests, from esports professionals to game developers and popular streamers on YouTube and Twitch, who recap tournaments, esports top plays, and hot topics in the world of gaming.
The partnership will see HUD delivered across channels in Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Hungary, Kosovo, Macedonia, Moldova, Montenegro, Poland, Romania, Serbia and Slovenia. The licensing agreement also includes format rights to build the brand across major European markets.
"We are thrilled with this agreement as it drives revenue and distribution together for the HUD format to a new market where we are seeing tremendous interest in the esports genre”, said QYOU Media co-founder and CEO Curt Marvis, in the news release. “This deal comes hot on the heels of our partnership with World Poker Tour Distribution USA and marks another big step forward as our goal of developing HUD into a global brand continues to rapidly take shape. This all further underscores the rapid growth of the esports genre in the last year alone."
