QYOU Media partners with StarLifter to launch Q Data

TORONTO, LOS ANGELES and MUMBAI – QYOU Media today announced it has launched Q Data through a partnership with StarLifter, a next-generation data analysis platform. Q Data is “a companywide initiative leveraging the use of data-driven technology to support and accelerate the accuracy and effectiveness of its advertising and programming,” a press release says. “With the objective of moving decision-making further into a data-driven process, Q Data will provide actionable information to increase the value of advertising slots and more accurately inform content and programming decision-making across all QYOU Media business units including The Q India, Chtrbox and QYOU USA,” the release explains....