TORONTO and MUMBAI — QYou Media Inc. announced today its second channel in India, The Q Marathi, has launched its first integrated multi-platform property, Q Marathi Youth-Full Mahakarandak (Big Championship).
This non-fiction IP and contest is “a first of its kind talent hunt for One Act Plays, more popularly known as Ekankika, across five key cities in Maharashtra,” explains a press release.
Q Marathi, which launched earlier this year, is a pop-culture television channel that features content from Marathi social media creators.
“Over the last three centuries, with strong roots in the Marathi culture, theater has evolved as a format of storytelling across various platforms including on social media,” the release says.
“Q Marathi Youth-Full Mahakarandak is an on-ground ‘big championship’ contest that will give an opportunity to the youth of Maharashtra to present their stories and showcase them to a larger set of audience.”
Auditions for the program will take place across more than 100 colleges in the five cities, “with the best of the best chosen and culminating into a mega ground event presented on the TV channel, Q Marathi,” the release says.
“Maharashtra is one of the most important regional markets for QYOU Media in India. It is recognized to be a hub for dramatics,” said Curt Marvis, QYou Media CEO and co-founder, in the release. “Recognizing this, Q Marathi’s launch of Q Marathi Youth-Full Mahakarandak, is a step forward in creating a platform that will showcase the best of young talent and bring stories that are original and fresh into the limelight.”
Q Marathi Youth-Full Mahakarandak logo provided by QYou Media.
