TORONTO and MUMBAI – Qyou Media Inc. announced today its Hindi-language youth channel The Q India will launch a second broadcast channel in January 2022.
“Specific details of the new channel are not yet being revealed, however it will focus on the Young India demographic currently targeted by flagship channel The Q,” a press release says.
“Content and programming will similarly tap into the massively popular world of social video and feature content from digital creators and social media stars.”
Because The Q India has seen rapid growth, the company has been working towards launching a second channel for the past several months to tap into its success and expand audience reach and revenue, the press release says.
“While we would love to reveal more about our specific plans, we intend on keeping the exact audience for this channel under wraps for a bit longer,” said Simran Hoon, CEO of The Q India, in the press release.
“What I can say is that it will leverage in a big way the people and strategies that have driven us forward so strongly with The Q. The media landscape in India continues to expand rapidly and we are determined to leverage our current momentum in every way possible,” he said.
“We studied a variety of options for our next channel and we are all convinced that our decision will lead us to a new and expansive group of fans and advertiser opportunities.”
For more, please click here.
