WE HAVE SOME questions for everyone. Feel free to answer, if you like, at editorial@cartt.ca. Answers will remain confidential – unless you’d like us to make them public… ************ 1. Quick, what’s a two-syllable word, ending in “o” that is a low-cost Canadian wireless brand? With the launch of a new name, Koodo, on the Telus network, we now have three answers to that question – counting Bell’s Solo and Rogers’ Fido. Can someone in marketing can explain to me the reasons why cheap Canadian wireless brand names apparently must end in o? Why is that such a great hook?...
