Quebecor’s Zeste serves up multiplatform partnership with Cook It

MONTREAL — In celebration of the 10th anniversary of the Zeste brand, the Quebecor specialty service is partnering with meal kit delivery service Cook It on a new promotion that will run across Quebecor’s platforms, including television, newspapers, magazines, the web and social media. “We are very pleased to give Quebec-based Cook It visibility in our cooking environment,” said Patrick Jutras, senior vice-president and chief advertising officer of Quebecor and TVA Group, in a press release. “Zeste’s new 360° culinary ecosystem offers a multitude of touch points and a constellation of opportunities for advertisers to push content that reaches Quebecers...