Radio / Television News

Quebecor’s outdoor signage available on programmatic ad platform


MONTREAL — Quebecor Media announced today its inventory of digital street signage is now available on Quebec-based Hivestack’s programmatic ad buying platform. With the agreement, programmatic ad buys are available on Quebecor’s network of more than 120 digital out-of-home screens in Montreal, Laval, Sherbrooke, Lévis and South Shore Montreal, where eight more screens will be added on August 25, says the news release. Centrally located in these neighbourhoods, Quebecor’s digital screens attract a diverse audience and generate 3.5 million impressions per day, according to the release. “The decision to expand access to programmatic buying of our out of home inventory...