MONTREAL — Quebecor Media announced today its inventory of digital street signage is now available on Quebec-based Hivestack’s programmatic ad buying platform.
With the agreement, programmatic ad buys are available on Quebecor’s network of more than 120 digital out-of-home screens in Montreal, Laval, Sherbrooke, Lévis and South Shore Montreal, where eight more screens will be added on August 25, says the news release. Centrally located in these neighbourhoods, Quebecor’s digital screens attract a diverse audience and generate 3.5 million impressions per day, according to the release.
“The decision to expand access to programmatic buying of our out of home inventory was driven by our commitment to innovation and our desire to offer our customers a complete service,” said Patrick Jutras, senior vice-president and chief advertising officer of Quebecor and Groupe TVA, in the release.
“We expect to see significant programmatic activations from digital marketers that wish to target urban consumers on Quebecor’s high-reach advertising assets,” added Michelle Bodnar, vice-president of global publisher development at Hivestack.
