Quebecor’s new QUB radio platform serves up customized programming, podcasts

MONTREAL – Eschewing conventional radio, Quebecor is creating QUB radio, a digital radio platform that promises a collection of live radio shows and a podcast library.Launching October 15, Quebecor says that it has recruited “popular media personalities” including hosts Mario Dumont, Benoit Dutrizac, Richard Martineau and Sophie Durocher who return to the airwaves to join a crop of “new, insightful voices offering diverse opinions” such as Bianca Longpré, Geneviève Pettersen and Vanessa Destiné."Today marks the dawn of a new era for Quebecor," said president and CEO Pierre Karl Péladeau, in the news release. "The introduction of our first digital radio service allows us...