Quebecor's marketing agency appoints two new execs

MONTREAL — Quebecor today announced the appointment of two new executives at its Colab Studio collaborative marketing agency. Sébastien Viau (pictured, left) has been hired as general manager and Hugues Choquette (right) is promoted to senior director of branding strategy and head of creative of Colab Studio. Viau will oversee the development of Colab Studio’s strategic plan and will be in charge of rolling out the agency’s activities. His appointment will be effective on November 23, and follows the announcement of current general manager Robert Renaud’s retirement. Before joining Quebecor, Viau was vice-president of sales and marketing for the Alliance...