MONTREAL — When the IGA supermarket chain saw website traffic spike due to the explosion of online grocery shopping at the beginning of the Covid-19 pandemic, it turned to Quebecor’s Hublo branded-content solution to help it communicate quickly and effectively with Quebec families, the company said in a release today. Not wanting to add to the burden on its website, IGA used Hublo’s sponsored content showcase to continue offering peripheral content and food advice to its customers. Eight IGA-branded features were produced for the campaign and displayed over a one-month period during the first Covid-19 lockdown. (Here’s an example of...
