MONTREAL — Quebecor today unveiled its new QUB platform that brings together all of the media company’s news and entertainment content in one place.
The platform was designed and developed in Québec by Quebecor’s NumériQ team and is available on the web and via a mobile app.
QUB serves as a content aggregator providing users with access to millions of items including text, music, video and audio, live or on demand, the release says.
“QUB is a unique showcase that is differentiated by its vast quantity of multi-source, multi-format content, where users can move easily from one universe to another,” reads a Quebecor press release.
“With the launch of QUB, we are again demonstrating our ability to innovate in order to put Québec content front and centre,” says Pierre Karl Péladeau, president and CEO of Quebecor, in the release.
“In the fiercely competitive media and entertainment industry, Quebecor’s greatest strength is its content. It’s what sets us apart from the major local and international players. It’s also a unique way to connect with audiences. Our content keeps the revenues generated by news and entertainment in Québec and helps keep our industries competitive,” Péladeau says.
Quebecor has been working on QUB for over three years. “It’s been a massive undertaking. We have developed the technology that powers the huge QUB platform ourselves,” says Mathieu Turbide, vice-president of digital content at Quebecor.
“When the TVA+, QUB musique, QUB radio and, most recently, Vrai platforms were created, the plan was to bring them together under one roof eventually,” he said.
“QUB is the flagship for our digital content, the concrete expression of an overarching 360° strategic vision in which the vast majority of our content is connected via a user-friendly, modern, accessible interface, and where users will find a selection of content that is unmatched in the Québec market.”
The QUB platform has four main sections — news, video, music and radio — and includes content from more than 50 Quebecor sources and media outlets, “including video and radio clips, music playlists, podcast suggestions and a huge selection of articles, consolidated in one location,” the release says.
Most of the content available is free, except for the QUB musique music streaming platform and the new Vrai subscription service dedicated to unscripted specialty content.
“By logging in to their QUB profile, users will be able to access all the content on all their connected devices,” the release says.
QUB will provide a customized, user-friendly feed that is specific to each user, allowing content to be personalized according to the user’s interests.
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Screencap image from Quebecor’s QUB_app Twitter account.
