Quebecor tees up deal with Golf Town

MONTREAL – An original television campaign, web content and print ads are all part of a weighty new advertising partnership between Quebecor Media Sales and golf retailer Golf Town.QMI Sales said Monday that the year-long deal will include airtime on its TVA network, a dedicated Golf Town micro-site on its Canoe web portal, product placement in on-demand programming on Videotron's illico portal, plus ad pages and flyers distributed throughout its array of national newspapers."Golf Town's confidence towards Quebecor Media is testimony to the quality and unique character of its media offer in Canada" said Philippe Guay, VP of national sales,...