MONTREAL – Organizers of a mass electronics recycling collection campaign collected an impressive 36,000 pounds of electronic devices on Earth Day last Monday, gathering more used electronic equipment in one day than in the five years combined since the program began.
Quebecor and Videotron, sponsors of Jour de la Terre Québec since 2007, called the first mass public collection of electronic equipment, organized as part of the Earth Calling program on April 22, a resounding success. Computers, monitors, mobile handsets, cables, connectors, chargers, remote controls, tablets, batteries and accessories were brought to the drop-off point set up in Montreal’s Victoria Square for citizens to deposit their obsolete equipment.
“Quebecor is proud of its seven-year partnership with Jour de la Terre Québec,” said Pierre Karl Péladeau, president and CEO of Quebecor, said in a release. “This collaboration has helped us develop all kinds of external programs to protect the environment, a cause that is deeply ingrained in our corporate culture. The success of last Monday’s travelling collection shows how small acts can add up and make a difference.”
The Earth Calling program diverts small electronic devices that are defective or no longer used away from landfill sites, giving them a second life by recycling components and safely disposing of hazardous substances. In addition to the sorting centre set up on in Victoria Square on Earth Day, Earth Calling recycling bins have also been set up at more than 240 Videotron, Le Super Club Vidéotron and Archambault locations. Starting in July 2013, set-top boxes, digital receivers and modems will also be accepted.
To find a drop-off point near you, visit www.jourdelaterre.org.
