Quebecor repositions ad sales group

MONTREAL — Quebecor today launched a new identity and image for its advertising sales team — Quebecor Expertise Media. The new branding (see the new logo above) was announced to Quebecor’s clients in a newsletter that included a “video manifesto” in which the company showcases its renewed commitment to its advertisers’ goals. “When I started at Quebecor, I wanted to shift our approach and change our strategies, I wanted to use our unique and converging ecosystem to optimize our partners’ media placements,” said Patrick Jutras, senior vice-president and chief advertising officer of Quebecor and Groupe TVA, in a press release....