Quebecor ramps up efforts to reach GenY with meltygroup partnership

MONTREAL – Quebecor Media Group has signed a major partnership with online media company meltygroup in an effort to further connect with Generation Y, the company said Wednesday.In addition to various websites in France geared towards audiences aged 15–30, meltygroup also has a presence in eight countries with content spanning film, music, video games, tech, travel and adventure, TV series, and celebrities. Its 24 digital media outlets publish some 300–500 articles every day, and receive a total of 25 million visits per month."For years now we've seen an explosion in content for young audiences, thanks largely to the new possibilities...