MONTREAL – Quebecor Media Group is joining forces with Quebec online promotional network Tuango to allow advertisers to sell their goods and services through the group buying site.
Launched in June 2010 in Montreal, Tuango boasts close to 1.3 million email subscribers and draws 2 million visits per month on the Web and via its apps. The deal will allow it to offer its partner-clients greater exposure as well as integration with off-line campaigns.
Quebecor Media Group said that the exclusive partnership will allow it to enter into more contra arrangements and deliver significant volumes of new customers, visits and sales to advertisers.
“We share the same values, so this alliance was a natural”, said Advertising Network EVP Donald Lizotte, in the news release. “It is based on an innovative new business model that will enable us to offer our existing customers new local and national opportunities, and also to bring in new customers who couldn’t previously afford a media campaign with us. It’s a win-win for everyone.”
