Quebecor Media Sales unveils new organizational structure

MONTREAL – Quebecor Media Sales has streamlined its sales and marketing team in order to maximize the value of consulting services offered to corporate clients.National sales have been divided into five sectors: automotive, consumer products, retail, telecommunications and financial services, and entertainment and recreation. The company said Tuesday that it wants to allow its teams to further deepen their knowledge of their clients' business sectors and thus promote a more strategic and productive collaboration with the external advertising teams involved in clients' marketing strategies.With offices in Montreal and Toronto, the company added that presence in two markets allows it to...