Quebecor launches Radar Audiences to expand ad services

MONTREAL – Quebecor Media today announced the launch of Radar Audiences, a new audience segmentation solution that harnesses data from a third party to enable advertisers to target the most receptive and favourable audiences with even greater precision, based on users’ actual physical behaviour as indicated by past movements. “By selecting users based on their movement patterns, our geotargeting service delivers more relevant and effective campaigns,” said Jean Péladeau, general manager, data and advertising performance for Quebecor ID in the press release. “This solution from Quebecor ID is another way to reach the right person at the right time. For...