MONTREAL – Québecor Groupe Média is the latest Canadian communications company seeking to tap in to millennial content makers.
On Monday, the company announced the creation of Goji, an innovative, custom-tailored initiative to help and promote the most talented Youtubers in the development of their multi-platform brand. In addition to assistance with monetization and distribution, Goji promises to help creators to more efficiently reach their target audience of mainly of 15-30 year-olds.
"Each week, creators share their passions and emotions in video capsules on the Web. By creating Goji, we will help young local creators display all facets of their talent in greater numbers by taking advantage of Québecor Groupe Média's reach”, said Québecor Groupe Média and Groupe TVA president and CEO Julie Tremblay, in the news release. “They will now be able to show off their talent and be successful right here in Québec and elsewhere in the world.”
