MONTREAL — As Quebec prepares to reopen its economy, Quebecor Media announced Wednesday it is launching #culturedici, which it is defining as a movement to engage with and support the creators and shapers of the province’s culture and cultural businesses, many of whom have been hit hard by the Covid-19 crisis.
In the coming months, Quebecor’s resources and energies will be harnessed to showcase Quebec talent and promote buying local, says the news release.
“Quebecor has always been committed to supporting and promoting Quebec culture,” said Pierre Karl Péladeau, president and CEO of Quebecor, in the release. “Today, Quebecor is continuing its efforts by launching a string of initiatives to give Quebec content and Quebec artists maximum exposure on all its platforms. Since the beginning of the crisis, Quebecor has taken a number of steps to help Quebecers cope with the unprecedented circumstances. At this time, we need to be more creative than ever and find new ways to encourage Quebecers to experience all the inventiveness, diversity and richness of our culture.”
The company’s awareness-raising campaign about buying local and promoting Quebec talent will revolve around the hashtag #culturedici.
“Buying local is critical to the survival of many of Quebec’s economic and cultural players,” added Claude Foisy, vice-president of marketing of TVA Group. “There has never been a better time to show our gratitude and display our pride in Quebec talent. With this campaign, we are trying to do our part to encourage all Quebecers to support this important common goal.”
The following are among the first of a series of initiatives Quebecor is taking to promote Quebec culture:
- #emissiondici: A new show on TVA, Ça va bien aller, to meet Quebecers’ needs during the Covid-19 crisis by giving them a way to entertain themselves and break the isolation in these difficult times.
- #productionsdici: A special “Culture d’ici” showcase will be created on Videotron’s illico platform and Helix, bringing together all the Quebec content available on on-demand platforms, including Club illico, which has a Quebec productions section and offers access to the Éléphant: Memory of Québec Cinema catalogue.
- #humourdici: Shows by Quebec’s best comics will air on Canal Indigo’s new Drôlement divertissant
- #livresdici: The Des livres, ça se livre campaign will support Quebec authors.
- #entrepreneursdici: QUB radio and Porte-Monnaie will run a Buy Québec campaign to support Quebec businesses.
- #biensdici: Multi-platform advertising environments dedicated to local businesses will be created.
Other announcements about efforts to support and promote Quebec’s cultural community will follow in the coming weeks.
