MONTREAL — Quebecor and non-profit organization Société de verdissement du Montréal métropolitain (Soverdi) announced today Quebecor has joined Soverdi’s Comité des leaders de la forêt urbaine (Urban Forest Leaders Committee) and will help promote the organization’s tree-planting initiatives in Montreal.
“Quebecor’s extensive media ecosystem will provide a unique showcase for Soverdi’s greening initiatives on private and institutional lands, aimed at growing the urban forest and improving Montrealers’ quality of life,” reads a Quebecor press release.
Quebecor says it will provide visibility on its various platforms for Soverdi’s “A Tree for My Neighborhood” campaign, “which has already helped plant more than 21,000 trees on residential properties in Montréal, and for tree-planting efforts supported by the Comité des leaders de la forêt urbaine under the City of Montréal’s Climate Plan 2020–2030,” the release says.
As part of the city’s climate plan, Soverdi is coordinating the planting of 200,000 trees on private and institutional lands in Montreal, with the help of its partners in the Urban Forest Alliance, the release says.
“Quebecor has been committed to protecting the environment and fighting climate change for years,” said Pierre Karl Péladeau, president and CEO of Quebecor, in the press release.
“We want to continue doing our part by stepping up our support for the green transition. As a media company, we will use our properties to back Soverdi’s mission and help raise public awareness. We hope this will translate into concrete results for urban greening and the environment, for the benefit of the entire community, to which we have always had a deep sense of responsibility,” Péladeau said.
Quebecor’s own climate change initiatives have included “working to reduce its environmental footprint, while encouraging its employees, customers, partners and the public to be environmentally responsible,” the company’s release says.
“Quebecor has committed to the energy transition and the fight against climate change through actions such as its vehicle electrification plan, with a view to building a more prosperous, greener, more sustainable Québec for all,” the release says.
“Thanks to the support of key players in the city, we have the means to carry out large-scale projects across the island,” said Malin Anagrius, president of Soverdi.
“Through its involvement, Quebecor is showing today, as it has in the past, that greening is everyone’s business. By giving us increased visibility, Quebecor will help us publicize our initiatives and encourage the community to work with us to create a greener city, for the well-being of all Montrealers.”
