MONTREAL — As it presses ahead with the electrification of its entire fleet of vehicles, Quebecor today announced it is joining EV100, a global initiative launched by international non-profit The Climate Group aimed at accelerating the adoption of electric vehicles by business between now and 2030.
In January 2020, Quebecor pledged to electrify the entire fleet of 1,000 cars and light trucks operated by its subsidiaries, including Videotron and TVA Group. The plan entails purchasing electric cars and converting light trucks from internal combustion to electric engines, using Québec technology. The transition to electric is expected to eventually reduce Quebecor’s greenhouse gas emissions by more than 50%, says the company’s press release today.
“As a socially responsible company, it is important for us to show leadership by implementing effective action plans to reduce our environmental footprint and supporting the electrification of transportation using hydroelectric power, a natural resource that is one of Québec’s most valuable assets,” said Pierre Karl Péladeau, president and CEO, in the release. “We have a duty to do so, and Quebecor is pleased to make this commitment for its employees, investors, partners and, of course, its millions of customers. We hope many other businesses large and small will make this shift. Its success depends on the active support of all actors in society.”
