MONTREAL – Quebecor Content is behind a new television dance competition that will debut in Quebec before the format waltzes over to English Canada, the U.S. and internationally.
Revolution will feature solo, duet and group dancers as they vie for a $100,000 grand prize. Originally developed jointly by Quebecor Content and Montreal-based producer Groupe Fair-Play, Omnicom Media Group’s Highway Entertainment is also part of the partnership to fund and distribute the show.
“Revolution is a new and unique TV dance competition open to all styles and ages, revolving around breathtaking performances and inspiring moments. It will showcase dancing in an unprecedented, spectacular way,” said Quebecor Content VP Yann Paquet, in the news release. “Highway Entertainment is a partner of choice with a global reputation and we are joining forces with them on this project to bring this major new format to audiences around the world.”
“Highway Entertainment is passionate about content and we believe Canada is a great proving-ground for launching formats worldwide,” added Highway Entertainment president and CEO Adam Ivers. “We see tremendous potential for a fresh dance concept to capture the imagination of audiences. We’ve been looking for some time to partner with Quebecor Content and Revolution is an engaging, original, brand-friendly project that grabbed us immediately. We knew at once this was a project we needed to embrace. The concept is a show-stopper that will captivate all generations.”
In other company news, Quebecor Content also announced that it has renewed its multiplatform agreement with Sony Pictures Television Canada for French-language content for the Quebec market. The agreement includes titles such as The Good Doctor, S.W.A.T, and new seasons of The Blacklist as well as new cable series Absentia, Philip K. Dick’s Electric Dreams and Mr. Mercedes.
Quebecor Content, a wholly owned business unit of Quebecor Media, creates, develops, acquires, distributes and exports distinctive, high-quality audio-visual content, providing consumers with a multi-platform experience via Videotron and TVA Group, all while promoting Quebec artists at home and abroad.
