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Quebecor client’s contextual ad campaign offers to help Americans move


MONTREAL — As the U.S. electoral college officially certified November’s presidential election results Monday afternoon, Quebecor chose today to highlight a recent cheeky ad campaign from one its clients, Le Clan Panneton, about Americans moving to Canada. In one of its contextual advertisements, which ran in Quebecor’s Le Journal de Montréal, the moving company featured a truck adorned with a Donald Trump wig and the message “Trying to figure out how to move to Canada? We’re the solution!” The ad (above) appeared beside an article about a possible exodus of Americans to Canada after the U.S. presidential election. “The campaign...