MONTREAL – Frosty relations between Quebecor Media and CBC/Radio-Canada may be thawing after the two companies finalized a number of agreements aimed at “re-establishing their commercial relationships over the years to come”.
In a statement on Monday, Quebecor Media said that the agreements include distribution deals with its Videotron subsidiary for “the specialized channels and the other broadcasting vehicles of Société Radio-Canada”, plus ad buys on Quebecor-owned Sun Media’s francophone digital and print platforms.
Quebecor's media outlets have been openly critical of the CBC for an alleged lack of transparency after submitting hundreds of requests under the Access To Information regulations, as Cartt.ca reported.
“As leaders in their respective markets, we were always convinced that our newspapers made it possible for Société Radio-Canada to reach the broad audience that its mandate enjoins it to reach”, said president and CEO Pierre Karl Péladeau, in the statement. “We are happy to see that, by this agreement, Société Radio-Canada recognizes the value of our newspapers to achieve its objectives as a public broadcaster.”
